Showcase properties in an engaging, creative way
• Create quick home tours with trending sounds and effects.
• Use before-and-after videos to highlight home transformations.
• Give sneak peeks of upcoming listings to build anticipation.
Reach a massive audience & go viral
• TikTok’s algorithm pushes engaging content to thousands—even millions—of users.
• Hashtags like #RealEstate, #DreamHome, and #HouseTour can expand your reach.
• Your videos have a longer shelf life, continuing to get views over time.
Connect with first-time homebuyers & younger audiences
• Many TikTok users are millennials and Gen Z, key demographics for homebuyers.
• Educate buyers on the home-buying process through fun, informative videos.
• Answer questions in the comments and build trust with your audience.
Position yourself as a real estate expert
• Share quick real estate tips, market insights, and home-buying advice.
• Use storytelling to break down complex topics in an easy-to-digest format.
• Leverage your knowledge to build credibility and gain more followers.
Drive more leads & inquiries
• Encourage viewers to DM you for more details on properties.
• Use your bio link to direct traffic to your website, listings, or contact form.
• Promote listings with targeted TikTok ads to reach the right audience.
Keep up with trends & stay relevant
• Use trending audio, effects, and challenges to increase your chances of going viral.
• Stay ahead of industry trends by following other real estate creators.
• Make real estate fun and relatable through creative, engaging content.
Cost-effective & easy to use
• TikTok is free to use and doesn’t require expensive production equipment.
• All you need is a smartphone and good lighting to create high-quality videos.
• The built-in editing tools make it easy to create professional-looking content.
How TikTok helps you sell more homes
• Expands your reach beyond traditional real estate marketing.
• Keeps your brand top-of-mind with engaging and frequent content.
• Allows direct engagement with potential buyers and sellers.
• Drives traffic to your listings, website, and social media pages.
• Makes your marketing fun, relatable, and shareable.
Start growing your real estate business on TikTok Today!
TikTok isn’t just for entertainment—it’s a powerful marketing tool for real estate agents looking to connect with a new generation of buyers, showcase properties creatively, and build an authentic brand presence.
