Why Consistency Matters More Than Ever
Canadian buyers and sellers now research agents online long before reaching out. A consistent content strategy helps you stay visible, build trust, and attract new clients. Posting sporadically can confuse your audience or make you appear inactive. A clear strategy solves this.
Understanding Your Core Content Pillars
Start by choosing three to five themes to guide your content. These might include market updates, neighbourhood insights, home tips, and property showcases. When you post within consistent themes, your brand becomes more recognisable.
Choosing the Right Platforms
Focus on platforms where your audience is most active. Instagram is ideal for visuals, LinkedIn works well for professional credibility, and Facebook helps with community outreach. Your website should remain the home base that ties everything together.
Planning Your Monthly Content Calendar
A monthly content plan ensures you always know what to post. Assign topics to specific days, such as weekly market updates, bi-weekly property showcases, and monthly blog posts. This structure keeps you consistent without feeling overwhelmed.
Using AI and ClickBase to Simplify the Process
AI tools inside ClickBase can generate captions, blog drafts, and email content quickly. You can also schedule posts directly from your dashboard. Consistency becomes achievable even when you are busy with clients.
Reviewing Your Performance Regularly
Every month, review which posts performed best. Look at engagement, reach, and clicks. This helps you refine your strategy and produce more of what your audience wants.
