What Is a Real Estate Lead Funnel?
A lead funnel is the process of turning people who are curious about real estate into qualified leads ready to buy or sell.
It guides prospects from awareness to conversion using marketing steps that can be automated.
Think of it as a journey: Attract → Capture → Nurture → Convert.
Step 1: Attract the Right Audience
Start by driving traffic from SEO, ads, and social media.
Use your real estate website as your main hub for blog posts, listings, and contact forms.
Step 2: Capture Their Information
Offer value in exchange for contact details — for example, a free home valuation or downloadable buyer guide.
ClickBase landing page templates make it simple to build these offers and connect forms directly to your CRM.
Step 3: Nurture with Automation
Once leads enter your funnel, follow up automatically through email or SMS.
Set up workflows in ClickBase to send messages and reminders without manual effort.
Learn how to automate your real estate business to handle this seamlessly.
Step 4: Convert with a CRM
Use a CRM that keeps your leads organized and tracks every interaction.
ClickBase’s built-in CRM integrates directly with your marketing tools — no third-party apps required.
Step 5: Analyze and Optimize
Check which traffic sources, landing pages, and messages convert best.
Small improvements can make a big difference in your closing rate.
Build your lead funnel today and turn clicks into clients.
